Press & News

Transparency in Set-top Box Methodology: Set On/Set Off Editing Guidelines

At TNS Media Research, we know we are pioneers in a new space within the media industry. We love the challenge that set-top box data offers and the opportunities it presents. We also recognize the need for greater transparency on the part of organizations providing STB measurement services. TNS Media Research prides itself on being transparent with clients and within the industry.

The issue of set on/set off editing is one of the most visible, if not the most visible editing issue associated with STB reporting. TNS MR has been working with STB data in commercial applications for more than six years and during this time, our set on/set off editing approach has evolved. Today, we utilize a data-driven approach that does not require any outside reference data and that addresses both Type I and Type II set on/set off errors. As part of our commitment to transparency, TNS Media Research is publishing and sharing its guidelines on the specific issue of set on/set off editing.

Download the full report now!

TNS MR presents two research papers at the ARF’s Audience Measurement 4.0 Conference

06.24.09 Research Brief: Commercial Tuneaway as a Function of Message Frequency

06.23.09 Research Brief: Understanding Television Viewing Among
Multi-Cultural Consumers

01.25.2010 Kantar Launches Kantar Media
Formerly TNS Media, new entity provides comprehensive and integrated insights into the media and marketing industries

09.21.2009 TNS Media Research President George Shababb Named One of Mediaweek’s 50 Most Influential People in Media
2009 Mediaweek 50 List recognizes those who “create new or advanced products and set new industry standards”

08.12.2009 Rovi and TNS Media Research Sign Agreement to Collaborate on TV and Set-Top-Box Measurement
Companies Working Together to Provide Deeper Understanding of Television Guide Usage, Viewership Behavior and Interactive Program Guide Advertising

06.24.2009 TNS Media Research President Calls For Change In Traditional Definition of Television Audience Measurement
Shababb, Speaking at ARF’s Audience Measurement 4.0 Conference, Says Expansion of Definition, Beyond Just Ratings, is Needed to Help Industry Integrate Insights and Understanding Made Possible Through Technology

04.23.2009 Scripps Networks Signs on to TNS Media Research’s DIRECTView™ Service
Programmer to utilize advanced TV ratings analytics tool for second-by-second audience ratings and return path data across entire portfolio of networks

04.06.2009 TNS Media Research’s George Shababb Awarded 2009 ARF Great Mind Award for Advancing Return Path Data use in Digital Audience Measurement
Advertising Research Foundation recognized TNS Media Research President, George Shababb, for role in commercializing use of Return Path Data (RPD) from set top-boxes, for development of advanced TV Ratings analytics.

02.04.2009 TNS Media Provides Full Analysis of Super Bowl Advertising Campaigns
Highlights include record levels of commercial time, second-by-second ratings and the buzz and traffic generated online

01.28.2009 TNS Media Research Launches DIRECTView™- Further Advancing RPD Measurement in the U.S.
In-depth TV Ratings Analytics Provide Live and Time-shifted Second-by-Second Audience Measurement of Programs and Commercials in 100,000 DIRECTV Homes

12.17.2008 Discovery Communications Signs on for TNS Media Research's DIRECTView Service
First Programmer to Sign Up for Advanced TV Ratings Analytics, servicing Discovery's Entire Family of Networks

12.09.2008 Spain TNS Media Research awarded 'Best Research
Agency' in Spain
TNS Media Research in Spain has been awarded 'Best Research Agency of the Year'.

09.09.2008 UK NDS AND TNS JOIN FORCES TO DEVELOP SET-TOP BOX (STB) AUDIENCE MEASUREMENT SOLUTION
NDS and TNS to offer a joint STB audience measurement solution for TV operators

Research Rivals Nielsen, comScore, Rentrak, TiVo, TNS Agree To Pool TV Set-Top Data

Agency, TV Researchers Huddle With Set-Top Data Firms, TiVo Reveals 'Viva' App

TNS Media Research Speaks at The Future TV Show 2009
January 21-22: (Hilton Hotel, NY) George Shababb, President TNS Media Research U.S., shares his perspective in a panel focused on set-top boxes.

Panel Theme: Evaluating the promise and reality of set top box data and what this actually means for the business

• Defining how set top box data can be measured, recorded and used by the industry
• Understanding what the second by second account of consumer behavior will actually mean for the industry
• Uncovering strategies to commercialize the new measurements and how you can leverage this
• Considering the switch to digital, what is the scope for advanced advertising

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• Download the New Year 2008 Issue (PDF 1MB)