TNS Media Research Products and Services

DIRECTV represents a breakthrough in U.S. TV audience measurement and an unprecedented opportunity to evaluate live and time-shifted viewing patterns at a second-by second-level.

DIRECTView's dashboard look-and-feel, graphical reporting and flexible end-user customization is the perfect tool to:

• Maximize programming and media buying/planning - Make the best decisions based on second-by-second ratings and DVR playback viewing patterns
• Increase advertising sales - Improved targeting and accountability data for media organizations and ad sales rep firms
• Get a competitive edge - Richer data helps you reduce churn, protect your business and monitor competitive trends

Key features:

• 100,000 national DIRECTV households projectable to 17 million households
• 350+ channels
• Live and time-shifted viewing
• Second-by-second commercial ratings
• Top market breakouts

TNS Media Research has been working with Charter Media since June 2006 to aggregate census-level viewership data into actionable and relevant insights that allow you to:

• Measure viewing patterns for all channels, including previously unreported, emerging, ethnic and HD networks
• Analyze second-by-second ratings to determine creative and promotional wear-out levels
• Evaluate commercial tune-away by defining your own retention metrics

Key features:

• 300,000+ digital households
• 350+ channels
• Linear viewing
• Second-by-second commercial ratings
• Ad occurrence data